Measure and Optimize Social Media Marketing Campaigns
Completed by Alison Tavera Carrasco
April 9, 2026
12 hours (approximately)
Alison Tavera Carrasco's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Data Analysis
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Performance Reporting
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
