Developing a Winning Marketing Strategy
Completed by Rochana Gopalakrishnan
July 16, 2023
16 hours (approximately)
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What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Brand Awareness
- Category: Market Research
- Category: Value Propositions
- Category: Product Planning
- Category: Marketing Planning
- Category: Strategic Marketing
- Category: Brand Management
- Category: Marketing
- Category: Marketing Management
- Category: Marketing Effectiveness
- Category: Brand Marketing
- Category: Marketing Strategies

