Measure and Optimize Social Media Marketing Campaigns
Completed by Nathan Rodrigues De Oliveira Azevedo
May 6, 2022
12 hours (approximately)
Nathan Rodrigues De Oliveira Azevedo's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data-Driven Marketing
- Category: Campaign Management
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Social Media Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Return On Investment
- Category: A/B Testing
- Category: Social Media Marketing
- Category: Business Metrics
- Category: Presentations
- Category: Digital Marketing
