From Likes to Leads: Interact with Customers Online
Completed by BHAUNESH BIPINCHANDRA SHAH
March 10, 2025
20 hours (approximately)
BHAUNESH BIPINCHANDRA SHAH's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Scheduling
- Category: Brand Management
- Category: Social Media Campaigns
- Category: Paid media
- Category: Digital Media Strategy
- Category: Marketing Analytics
- Category: Digital Advertising
- Category: Content Performance Analysis
- Category: Social Media Strategy
- Category: Drive Engagement
- Category: Advertising
- Category: Driving engagement
