Global Marketing: Building Iconic Brands
Completed by Y. Arul Vel Moorthy
January 1, 2025
12 hours (approximately)
Y. Arul Vel Moorthy 's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
- Category: Cultural Diversity
- Category: Market Share
- Category: Consumer Behaviour
- Category: Branding
- Category: Integrated Marketing Communications
- Category: Global Marketing
- Category: Strategic Planning
- Category: Brand Management
- Category: Marketing Strategies
- Category: Market Analysis
- Category: Cultural Responsiveness
- Category: Strategic Marketing
