Integrated Marketing Communication
Completed by Nayla Carissa Setiawan
September 7, 2026
3 hours (approximately)
Nayla Carissa Setiawan's account is verified. Coursera certifies their successful completion of Integrated Marketing Communication
What you will learn
Explain how various promotional tools are used within an integrated marketing communications (IMC) strategy.
Analyze digital marketing strategies, tactics, and their public policy implications.
Skills you will gain
- Category: Advertising
- Category: Digital Marketing
- Category: Promotional Strategies
- Category: Customer Engagement
- Category: Public Relations
- Category: Target Audience
- Category: Campaign Planning
- Category: Marketing Communications
- Category: Promotions and Campaigns
- Category: Communication Planning
- Category: Digital Marketing Campaigns
- Category: Cross-Channel Marketing
