- Customer Engagement
- Marketing
- Target Audience
- Marketing Strategies
- Pay Per Click Advertising
- Search Engine Optimization
- Keyword Research
- Google Ads
- Web Analytics and SEO
- Search Engine Marketing
- Digital Marketing
- Advertising
Attract and Engage Customers with Digital Marketing
Completed by Jorge Marcén López
June 18, 2025
14 hours (approximately)
Jorge Marcén López's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
