- A/B Testing
- Google Analytics
- Marketing
- Stakeholder Communications
- Data Visualization
- Google Ads
- Key Performance Indicators (KPIs)
- Return On Investment
- Marketing Analytics
- Media Planning
- Data Presentation
- Marketing Budgets
Assess for Success: Marketing Analytics and Measurement
Completed by Richard Curtis Wilson
June 17, 2022
18 hours (approximately)
Richard Curtis Wilson's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
