- Marketing Planning
- Market Analysis
- Consumer Behaviour
- Branding
- Global Marketing
- Marketing
- Marketing Strategies
- Product Promotion
- Cultural Sensitivity
- Brand Management
- Product Marketing
- Cultural Diversity
Global Marketing: Building Iconic Brands
Completed by Anders Dyhr
February 11, 2024
12 hours (approximately)
Anders Dyhr's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
