Digital Marketing: Customer Engagement Strategy
Completed by MARINA RODRIGUES FONSECA
March 23, 2021
12 hours (approximately)
MARINA RODRIGUES FONSECA's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Visualization
- Category: Customer experience improvement
- Category: AI Personalization
- Category: Consumer Behaviour
- Category: Cross-Channel Marketing
- Category: Personalized Service
- Category: Data Collection
- Category: Customer experience strategy (CX)
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Marketing Strategies
- Category: Data Analysis
