Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by TRISHA PANDIT
November 19, 2020
18 hours (approximately)
TRISHA PANDIT's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: MarTech
- Category: Journey Mapping
- Category: Emerging Technologies
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Data Ethics
- Category: Social Media
- Category: Marketing Automation
- Category: Data-Driven Marketing
- Category: Responsible AI
