From Likes to Leads: Interact with Customers Online
Completed by Muhammad Aqeel Khan
March 18, 2026
20 hours (approximately)
Muhammad Aqeel Khan's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media
- Category: Content Creation
- Category: Paid media
- Category: Driving engagement
- Category: Drive Engagement
- Category: Social Media Content
- Category: Advertising
- Category: Branding
- Category: Customer Relationship Building
- Category: Social Media Campaigns
- Category: Customer Engagement
- Category: Online Advertising
