Foundations of Digital Marketing and E-commerce
Completed by John Erwin Mendoza Rustia
June 11, 2022
12 hours (approximately)
John Erwin Mendoza Rustia's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance Metric
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
- Category: Branding
- Category: Email Marketing
- Category: Marketing
- Category: Search Engine Optimization
- Category: Search Engine Marketing
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Performance marketing
