- Digital Advertising
- Content Creation
- Social Media Campaigns
- Brand Awareness
- Social Media Marketing
- Target Audience
- Social Media Management
- Digital Marketing
- Marketing Analytics
- Customer Engagement
- Social Media Strategy
From Likes to Leads: Interact with Customers Online
Completed by Ganesh Prasad Nagarajan
July 12, 2024
20 hours (approximately)
Ganesh Prasad Nagarajan's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
