Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Lovepreet Singh
February 9, 2023
18 hours (approximately)
Lovepreet Singh's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
- Category: AI Personalization
- Category: Media and Communications
- Category: Online Advertising
- Category: Data-Driven Marketing
- Category: Marketing Communications
- Category: Strategic Communication
- Category: Marketing Channel
- Category: Marketing Automation
- Category: Communication Strategies
- Category: Cross-Channel Marketing
