Foundations of Digital Marketing and E-commerce
Completed by Jose Salvador Gutiérrez Peinado
March 26, 2024
12 hours (approximately)
Jose Salvador Gutiérrez Peinado's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Customer Engagement
- Category: Email Marketing
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
