Data Analytics Methods for Marketing
Completed by Huan-Yu Chen
April 10, 2022
12 hours (approximately)
Huan-Yu Chen's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Target Audience
- Category: Marketing Analytics
- Category: Advertising Campaigns
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Marketing Effectiveness
- Category: Customer Analysis
