Foundations of Digital Marketing and E-commerce
Completed by De Rong Michelle Wong
June 4, 2024
12 hours (approximately)
De Rong Michelle Wong's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Web Analytics and SEO
- Category: Data Storytelling
- Category: Customer Engagement
- Category: Brand Awareness
- Category: Search Engine Optimization
- Category: Marketing
- Category: Conversion Funnel Analysis
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Marketing Analytics
- Category: Email Marketing
- Category: Performance Metric
