- Brand Awareness
- E-Commerce
- Search Engine Marketing
- Digital Marketing
- Email Marketing
- Marketing Strategy and Techniques
- Business Metrics
- Search Engine Optimization
- Web Analytics and SEO
- Content Performance Analysis
- Marketing Analytics
- Data-Driven Decision-Making
Foundations of Digital Marketing and E-commerce
Completed by De Rong Michelle Wong
June 4, 2024
12 hours (approximately)
De Rong Michelle Wong's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
