Digital Marketing Capstone
Completed by Austin Alva
December 21, 2022
17 hours (approximately)
Austin Alva's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Journey Mapping
- Category: Keyword Research
- Category: Market Research
- Category: Web Analytics and SEO
- Category: Key Performance Indicators (KPIs)
- Category: Digital Media Strategy
- Category: Campaign Management
- Category: Data-Driven Marketing
