Data Analytics Methods for Marketing
Completed by Fatemeh Porsa
April 17, 2023
12 hours (approximately)
Fatemeh Porsa's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Regression Analysis
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: A/B Testing
- Category: Marketing Planning
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
