Marketing analytics: Know your customers
Completed by Kivanka Wibisono
May 10, 2026
20 hours (approximately)
Kivanka Wibisono's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Analytics
- Category: Customer Analysis
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Consumer Behaviour
- Category: Predictive Analytics
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Customer Insights
