Understanding the Campaign Components
Completed by Annisa Elbe Larasati
October 8, 2025
9 hours (approximately)
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What you will learn
Define a brand's communication problem and utilize strategic communication methods to solve it.
Plan a communication campaign whose success can be measured.
Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Skills you will gain
- Category: Campaign Management
- Category: Owned Media
- Category: Target Audience
- Category: Research and Design
- Category: Media Strategy
- Category: Market Research
- Category: Marketing Communications
- Category: Key Performance Indicators (KPIs)
- Category: Paid media
- Category: Communication Strategies
- Category: Public Relations
- Category: Brand Strategy
