- A/B Testing
- Key Performance Indicators (KPIs)
- Copywriting
- Digital Marketing
- Newsletters
- Marketing Automation
- Goal Setting
- Marketing Strategy and Techniques
- Personally Identifiable Information
- Promotional Strategies
- Email Marketing
- Data Ethics
Think Outside the Inbox: Email Marketing
Completed by Preksha Butola
May 11, 2024
18 hours (approximately)
Preksha Butola's account is verified. Coursera certifies their successful completion of Think Outside the Inbox: Email Marketing
What you will learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Skills you will gain
