Assess for Success: Marketing Analytics and Measurement
Completed by Martin Scholz
October 2, 2025
18 hours (approximately)
Martin Scholz's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Analytics
- Category: Data Presentation
- Category: Google Analytics
- Category: Performance Metric
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Digital Marketing
- Category: Stakeholder Communications
- Category: Performance Reporting
- Category: Dashboard Creation
