From Likes to Leads: Interact with Customers Online
Completed by Samuel David Hernandez
May 18, 2025
20 hours (approximately)
Samuel David Hernandez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Social Media Content
- Category: Digital Media Strategy
- Category: Driving engagement
- Category: Drive Engagement
- Category: Content Creation
- Category: Advertising
- Category: Social Media Management
- Category: Branding
- Category: Content Performance Analysis
- Category: Content Scheduling
- Category: Social Media Strategy
