Data Analytics Methods for Marketing
Completed by Gerald James
June 17, 2025
12 hours (approximately)
Gerald James's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: A/B Testing
- Category: Regression Analysis
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Customer Analysis
