Foundations of Digital Marketing and E-commerce
Completed by LINA MARIA ALVARADO PEREZ
July 10, 2026
12 hours (approximately)
LINA MARIA ALVARADO PEREZ's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Conversion Funnel Analysis
- Category: Branding
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance Metric
- Category: Email Marketing
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Web Analytics and SEO
