Attract and Engage Customers with Digital Marketing
Completed by Murilo Gobbo
July 16, 2025
14 hours (approximately)
Murilo Gobbo's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Customer Analysis
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Search Engine Marketing
- Category: Conversion Funnel Analysis
