- Data Analysis
- Performance Measurement
- Stakeholder Communications
- Google Ads
- Data Presentation
- Media Planning
- Spreadsheet Software
- Google Analytics
- Data Visualization
- Pivot Tables And Charts
- Marketing Budgets
- Web Analytics and SEO
Assess for Success: Marketing Analytics and Measurement
Completed by Qian Liang
February 26, 2023
18 hours (approximately)
Qian Liang's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
