Foundations of Digital Marketing and E-commerce
Completed by CLAUDE KWAKU KWAKYE BOAFO
October 31, 2026
12 hours (approximately)
CLAUDE KWAKU KWAKYE BOAFO's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Search Engine Marketing
- Category: Branding
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Email Marketing
