Marketing, Communication, and PR
Completed by Jessica Twila Keller
September 29, 2025
25 hours (approximately)
Jessica Twila Keller's account is verified. Coursera certifies their successful completion of Marketing, Communication, and PR
What you will learn
Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes
Skills you will gain
- Category: Data-Driven Marketing
- Category: Communication Planning
- Category: Storytelling
- Category: Content Creation
- Category: Marketing and Public Relations
- Category: Digital Media Strategy
- Category: Cross-Channel Marketing
- Category: Campaign Management
- Category: Performance Measurement
- Category: Target Audience
- Category: Public Relations
- Category: Integrated Marketing Communications
