Measure and Optimize Social Media Marketing Campaigns
Completed by Kartik Sudan
April 3, 2022
12 hours (approximately)
Kartik Sudan's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Advertising
- Category: Business Metrics
- Category: Presentations
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Return On Investment
- Category: Social Media Campaigns
- Category: Marketing Communications
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Advertising Campaigns
- Category: Marketing Analytics
