- Stakeholder Communications
- Spreadsheet Software
- Pivot Tables And Charts
- Google Ads
- Media Planning
- Data Analysis
- Web Analytics and SEO
- Marketing Analytics
- Data Visualization
- Marketing
- A/B Testing
- Return On Investment
Assess for Success: Marketing Analytics and Measurement
Completed by MOHAMED SAFWAN RAUF NISTHAR
July 14, 2025
18 hours (approximately)
MOHAMED SAFWAN RAUF NISTHAR's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
