Measure and Optimize Social Media Marketing Campaigns
Completed by Charles Swerdfeger
December 12, 2022
12 hours (approximately)
Charles Swerdfeger's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Presentations
- Category: Communication
- Category: Social Media Marketing
- Category: Marketing Effectiveness
- Category: A/B Testing
- Category: Campaign Management
- Category: Digital Marketing
- Category: Social Media Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Performance Reporting
- Category: Performance marketing
- Category: Marketing Analytics
