Foundations of Digital Marketing and E-commerce
Completed by DAVID WILLIAM JOHN SCOTT
July 25, 2022
12 hours (approximately)
DAVID WILLIAM JOHN SCOTT's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: E-Commerce
- Category: Brand Awareness
- Category: Performance Measurement
- Category: Performance marketing
- Category: Data Storytelling
- Category: Marketing Planning
- Category: Search Engine Optimization
- Category: Digital Media Strategy
- Category: Web Analytics and SEO
- Category: Digital Marketing
- Category: Customer Engagement
- Category: Performance Metric
