- Target Audience
- Customer Insights
- A/B Testing
- Forecasting
- Marketing Strategies
- Sales Process
- Regression Analysis
- Marketing Effectiveness
- Marketing Analytics
- Marketing Channel
- Marketing Budgets
- Marketing
Data Analytics Methods for Marketing
Completed by Yong Gao
February 22, 2024
12 hours (approximately)
Yong Gao's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
