Measure and Optimize Social Media Marketing Campaigns
Completed by RENO RIADI
September 28, 2022
12 hours (approximately)
RENO RIADI's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: A/B Testing
- Category: Presentations
- Category: Online Advertising
- Category: Performance marketing
- Category: Communication
- Category: Return On Investment
- Category: Performance Reporting
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Digital Advertising
