From Likes to Leads: Interact with Customers Online
Completed by Abdul Rehman Qasim
March 16, 2025
20 hours (approximately)
Abdul Rehman Qasim's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Management
- Category: Social Media Strategy
- Category: Content Performance Analysis
- Category: Social Media Marketing
- Category: Digital Media Strategy
- Category: Brand Awareness
- Category: Paid media
- Category: Advertising Campaigns
- Category: Customer Engagement
- Category: Branding
- Category: Advertising
- Category: Brand Management
