Marketing analytics: Know your customers
Completed by Lakshmi Premkumar
March 14, 2024
20 hours (approximately)
Lakshmi Premkumar's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Data Management
- Category: Data Analysis Software
- Category: Customer Insights
- Category: Digital Marketing
- Category: Big Data
- Category: Consumer Behaviour
- Category: Customer Engagement
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
- Category: Data Analysis
- Category: Analytics
- Category: Digital Media Strategy
