Artificial Intelligence in Marketing
Completed by Jens Issel
August 11, 2024
10 hours (approximately)
Jens Issel's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Artificial Intelligence
- Category: Business Strategy
- Category: Marketing Analytics
- Category: Digital Transformation
- Category: Case Studies
- Category: Data-Driven Decision-Making
- Category: Marketing Strategies
- Category: Machine Learning Algorithms
- Category: Data-Driven Marketing
- Category: Network Model
- Category: Customer Insights
- Category: Personalized Campaigns
