Positioning: What you need for a successful Marketing Strategy
Completed by Sarah Alasoos
August 11, 2025
11 hours (approximately)
Sarah Alasoos's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategies
- Category: Strategic Marketing
- Category: Marketing
- Category: Market Intelligence
- Category: Target Market
- Category: Marketing Strategy and Techniques
- Category: Competitive Analysis
- Category: Product Marketing
- Category: Market Dynamics
- Category: Consumer Behaviour
- Category: Market Research
- Category: Value Propositions
