Measure and Optimize Social Media Marketing Campaigns
Completed by RAUL EMILIAN RUS
October 4, 2025
12 hours (approximately)
RAUL EMILIAN RUS's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Analytics
- Category: Business Metrics
- Category: Presentations
- Category: Marketing Communications
- Category: Digital Advertising
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Data Analysis
- Category: Performance Reporting
- Category: Data-Driven Marketing
- Category: Facebook
- Category: Digital Marketing
