Attract and Engage Customers with Digital Marketing
Completed by Jonathon Bolar
November 25, 2022
14 hours (approximately)
Jonathon Bolar's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Target Audience
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Digital Advertising
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Persona Development
- Category: Conversion Funnel Analysis
- Category: Content Optimization
- Category: Search Engine Marketing
- Category: Marketing Strategy and Techniques
- Category: Keyword Research
