Attract and Engage Customers with Digital Marketing
Completed by Dipali Rana
February 18, 2026
14 hours (approximately)
Dipali Rana's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Target Audience
- Category: Online Advertising
- Category: Customer Engagement
- Category: Keyword Research
- Category: Google Ads
