Marketing analytics: Know your customers
Completed by mudassir aqeel
April 14, 2022
20 hours (approximately)
mudassir aqeel's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Data Analysis
- Category: Analytics
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Customer experience strategy (CX)
- Category: Digital Analysis
- Category: Customer Insights
- Category: Digital Marketing
