Digital Marketing Fundamentals
Completed by Christabel Ngwenya
August 6, 2026
4 hours (approximately)
Christabel Ngwenya's account is verified. Coursera certifies their successful completion of Digital Marketing Fundamentals
What you will learn
Build a digital marketing plan aligned to your business goals and target audience.
Create brand credibility and online visibility through SEO, social media, and content.
Drive and nurture leads using paid advertising, automation, and data-driven refinement.
Skills you will gain
- Category: Brand Marketing
- Category: Persona Development
- Category: Social Media Marketing
- Category: Content Strategy
- Category: Automation
- Category: Search Engine Optimization
- Category: Target Audience
- Category: Marketing Automation
- Category: Marketing Strategies
- Category: Content Marketing
- Category: Advertising
- Category: Journey Mapping