Foundations of Digital Marketing and E-commerce
Completed by Casey Yachnin
February 11, 2024
12 hours (approximately)
Casey Yachnin's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
