Introduction to Digital Advertising
Completed by Aditya Thirani
November 2, 2024
6 hours (approximately)
Aditya Thirani's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Data Ethics
- Category: Campaign Planning
- Category: Microsoft Excel
- Category: Target Audience
- Category: Advertising
- Category: Media Buying
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Media Planning
- Category: Pay Per Click Advertising
- Category: Digital Media Strategy
- Category: Performance marketing
