- Performance Reporting
- A/B Testing
- Digital Marketing
- Key Performance Indicators (KPIs)
- Content Performance Analysis
- Return On Investment
- Marketing Effectiveness
- Social Media Campaigns
- Communication
- Marketing Budgets
- Social Media Marketing
- Advertising Campaigns
Measure and Optimize Social Media Marketing Campaigns
Completed by Hiba Arshad
July 1, 2025
12 hours (approximately)
Hiba Arshad's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
