Attract and Engage Customers with Digital Marketing
Completed by Katie Walter
June 15, 2026
14 hours (approximately)
Katie Walter's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Content Optimization
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Target Audience
- Category: Digital Marketing
